Major Market Initiatives

RE: Market Alignment of Canadian Wheat Grading Guides

The Alberta Wheat Commission (AWC) advocates for free market access to maximize the long-term profitability for wheat farmers in Alberta. AWC believes aligning Canadian wheat grading guides with market demands is necessary to ensure Alberta’s farmers receive fair market value for the quality of wheat they produce.

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Reciprocal Penalties Brief

Improving railway efficiencies and service is an ongoing concern for Canada, a major grain exporting country. Inadequate railway service prevents market growth, adds to supply chain costs and limits domestic profitability. Rail inefficiency is a result of the lack of competition between rail firms since it is difficult to incentivize railways…

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Seeds of Innovation

Organized by AWC and held in Calgary in November 2013, Seeds of Innovation was attended by more than 60 key wheat industry players from all sectors, who came together to examine key issues which emerged with the end of the single desk and address the subsequent dramatic changes that took place on the Canadian wheat marketing landscape.

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AWC investment: Winter wheat technical specialist at Cigi

With international customers expressing greater interest in the potential of winter wheat, AWC has invested $75,000 over three years to help fund a Technical Specialist position at Cigi to improve the marketability of winter wheat. This specialist will be responsible for market development strategies that promote winter wheat and provide…

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Comprehensive Economic and Trade Agreement (CETA)

AWC continues to support CETA, the Canada–European Union (EU) Comprehensive Economic and Trade Agreement (CETA) as this will provide full access to EU markets for Canadian wheat and a number of additional grain exports. The Alberta Wheat Commission (AWC) believes will be a huge boost for Canadian grain producers.

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Trans-Pacific Partnership (TPP)

AWC showed support throughout the federal government’s process of concluding the TPP as this new trade agreement holds the potential for expanded market opportunities in key wheat export markets. AWC looks forward to reviewing the details of the agreement and in doing so, we will develop a case for our continued support – we…

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New Crop Missions – Team Canada approach

The Canadian wheat brand is building momentum on the world stage. Traditional markets such as Japan, Indonesia, Italy and Mexico regularly purchase wheat from Canada, and emerging markets such as South America, West Africa, South East Asia and the Middle East have growing capacity to become regular customers.

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